We make websites that deliver a better experience for everyone

Our Approach

Our tried and tested process and methodology ensures the ongoing success and longer lifespan of each website. Here's an insight into how we work.

1. Discovery & Research

We can’t solve a problem until we understand it. That means we need to take time to understand our clients' organisation, customers and potential customers. Once we understand the problem together, then we can begin to design solutions for it.

Discovery

  • Project definition
  • Technology specification
  • Digital strategy

Research

  • Stakeholder interviews
  • Analytics analysis
  • Competitor audits
  • User interviews and surveys

2. Content Strategy

Content is not part of the website, content is the website. Focusing on content work first ensures the new website meets the expectations of our clients and most importantly the users.

Content planning

  • Information Architecture
  • Content inventory
  • Content style guide
  • Content governance

SEO content

  • Keyword research
  • Competitor keyword analysis
  • Meta descriptions
  • Copywriting for the web

3. Design

Design must have purpose. We envision, design and build modern websites, delivering best-in-class user experiences.

Design

  • Conceptual design
  • Responsive design
  • Online brand identity
  • Style guides
  • Iconography

User Experience

  • Wireframes
  • Customer journey
  • User experience
  • Usability testing

4. Technology

We work with developers who are experts in delivering the backend technology required to make the project a success.

Technology

  • Front-end development
  • Back-end development
  • Content management systems

Accessibility & web standards

  • W3C WAI accessibility standards
  • Websites built to last longer

5. Support

We believe in long-term relationships, we will continue to offer creative consultancy for each website long after the day it launches.

Technology support

  • CMS training
  • CMS troubleshooting support
  • Installation of CMS security updates
  • Dedicated one point of contact

Creative maintenance

  • Email marketing
  • Digital imagery design
  • Visitor tracking and reports
  • Ongoing website reviews

Get in Touch

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