How to optimise your videos for search engines

How to optimise your videos for search engines

If a picture is worth a thousand words, video is worth a million. In this short guide you’ll be introduced to how you can use video to improve your results in search.

Why video is an important SEO tool

  • Over 800 million unique users visit YouTube each month
  • Over 4 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • In 2011 YouTube had more than 1 trillion views, that's 140 views for every person on Earth

In 2012 4 billion hours of video were watched on YouTube monthly

With video discovery and sharing apps such as ShowYou becoming increasingly popular, having the correct tags on your video content has become even more important.

Tips to consider when uploading your videos

  • Short and sweet does it: Is your video short and to the point? Viewers rarely watch anything for more than 5 minutes, in fact, 1 min and 30 secs is the average time spent watching a video. Consider this for optimum viewing figures and keep the key information for your viewers within this timeframe.
  • Tag, title and transcribe it: When you upload your video on whichever platform you decide to use, tag wherever you can with a few carefully chosen keywords. Give it a compelling title that focuses on attracting viewers rather than hitting keywords. Lastly transcribe it and include this transcription in the description. If the video is very wordy consider using a service like https://www.koemei.com to auto transcribe and then tidy up yourself.
  • Write a description: If you have a transcription, go ahead and use this, especially when adding video to your site or blog. This will capture the long tail of searchers who are really interested in very specific aspects of your video and therefore what you are offering customers. If your video doesn’t contain much speech describe it as accurately as possible, remembering to use keywords and phrases that you imagine will bring searchers to your video.
  • Branding: There's a reason farmers brand their cows: if they go a-wandering they'll get them back. We want our video to travel but we want the viewers to come back to us. Include a "sig" as they say in the TV biz which is a logo to the top or bottom of the screen. Always wrap up with contact details or web address.
  • Link and map: If you are hosting the video yourself, use Google Webmaster Tools to create a Video Sitemap and submit this to Google so that their spiders can crawl ALL the content on your site. Similarly include links on video sharing sites to premium or full length content that you are hosting on your site. There are considerable SEO considerations to take into account when deciding whether to self host video - get in touch and we’ll discuss it in more detail.
  • Share the love: All of the video sharing sites are super social: Make the most of this and share your content across the networks that you use.

Further information

10 Essential YouTube Tips & Tricks to get the most out of your video browsing

Contact Pixel Design if you would like our help in putting a video or social media strategy in place for your business.