Pinterest: Business on the Boards

Pinterest: Business on the Boards

In this article about Pinterest we take a brief look at the business case for boards and pick the companies and organisations that we feel are doing it best. If you feel your company could benefit from including Pinterest in your social media strategy but not 100% sure where to start read on.

"Pinterest is the third most popular social network in the world"

The statistics being shared about Pinterest make this social network a very, very compelling one for a business, especially a business with a strong brand and visuals, a focus on community or content that solves problems or shows how-to.

  • Pinterest is the third most popular social network in the world

  • Pinterest drove more traffic to business websites than Google+, YouTube, and LinkedIn together

  • 47% of online consumers in the USA have made a purchase based on a recommendation on Pinterest

Pinterest is a profoundly visual network and even if you can’t make the case for regular, relevant pinning for your organisation you should ensure that you include as a “Pin it” bookmarklet alongside any visual media on your website. Let your community assist with your SEO by finding and pinning your content.

Inspiration

Edinburgh Festivals - pinterest.com/edfests
Birmingham Musuems - pinterest.com/birminghammag
National Gallery Shops - pinterest.com/ngshops
The Barbican - pinterest.com/barbicancentre
Craft in Ireland - pinterest.com/craftinireland
Australian Chamber Orchestra - pinterest.com/australianco
Vancouver International Children's Festival - pinterest.com/kidsfest


Get pinning!

Contact Pixel Design If you need more help developing a Pinterest strategy for your business or would like us to manage your social media marketing.