We designed a new website for Creative Europe Desk Ireland that presents information about the funding streams and how to apply in a clear user-friendly way.
Creative Europe is a European Commission programme to support the European audiovisual, cultural and creative sectors. From 2014-2020, €1.46 billion is available to cultural and creative practitioners to operate across Europe, reach new audiences and develop digital skills.
Creative Europe Desk Ireland required a new single integrated website that would cater for the three separate areas of funding: Culture, Media, and Cross-Sector. The site needed to be fully responsive adapting to all screen sizes, is designed to be search engine friendly, fast to download, standards compliant and accessible to all.
Understanding the criteria and application process for EU cultural funding has been a complex task in the past. Our aim with this re-design was to create a calm and rewarding experience for users who are researching this information on the website. The navigation and language used on the site presents the information clearly, without distraction. The website uses different colour schemes for the three main funding strands; Culture, Media, and Cross-Sectoral, yet retains a continuity across each sector, to show they all sit under the Creative Europe Ireland umbrella. Images are used throughout to showcase the wealth of Irish Film and Cultural projects that have been previous awarded EU funding.
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