The Client's Brief
Dance Ireland is the representative body for dance in Ireland and supports the development of all forms of dance in Ireland through training, professional opportunities and advocacy. They also offer a range of classes within Dance House and it was important that the updated website clearly illustrate all facets of the organisation.
What We Did
We started by undertaking a review of their audiences to determine their goals and what content they would be looking for on the website. This was then aligned with Dance Ireland's strategic objectives to ensure both the organisations goals and the users goals were addressed on the new website.
We created a new website is to promote the Dance Ireland programmes and more widely communicate the activities of the organisation. We updated it with a modern contemporary feel that reflects the ethos of the organisation.
The newly designed Dance Ireland website includes a new information architecture that helps channel users through the website based on their needs, presenting the information in a way that is easy to find, open and transparent.