The Client's Brief
Galway International Arts Festival is one Ireland's most vibrant and exciting festivals offering world-class theatre and impromptu musical performances on Galway's winding streets.
The old website was not intuitive to use and the process to buy tickets was clunky, overall it did not reflect the quality of the festival itself.
What We Did
Pixel Design created a new website for GIAF that delivers an improved experience for visitors on both desktop and mobile devices, and supports the Festival's goal to increase awareness of the Festival both nationally and internationally and increase online ticket sales.
The new website design integrates the Festival's new brand identity and has a contemporary interface design that better matches users expectations for a festival of this class.
Since the launch of the new website in 2014 website visitors has grown steadily year on year and resulted in a significant increase in online ticket sales.
Pixel Design has worked closely with the festival since 2014 to design and develop the web presence and update it each year also designing their annual digital marketing campaign.
The website was awarded the IIA Net Visionary Best Website Design Award in 2014