Kilkenny Arts Festival

We delivered an improved online experience for Kilkenny Arts Festival that helped them market their festival programme more effectively and increase online conversions.

The Client
Kilkenny Arts Festival gathers many of the world’s finest musicians, performers, writers and artists in Ireland’s medieval city each August. For ten days, the city’s historic churches, castle, courtyards, townhouses and gardens offer a magical setting for unique collaborations and intimate encounters between audiences and artists. We are proud to be Kilkenny Arts Festival’s web design partners since 2006.

The Brief
Since the launch of the previous website in 2010, mobile and tablet usage has grown to 40% of all traffic, so it was essential the new design accommodates these visitors.

The Result
The new website improved users journey on the website which resulted in the online conversion rate increasing to 3% conversion rate, with mobile conversion rate increasing to 1.74%. The new website is fully mobile-responsive.

Project Website Design & Development
Year 2015
Awards
  • Irish Web Awards 2015, Finalist
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