Kilkenny Arts Festival gathers many of the world’s finest musicians, performers, writers and artists for ten days in Ireland’s medieval city each August. Pixel Design have worked closely with Kilkenny Arts Festival as their web design partner since 2006.
Since the launch of the previous website in 2010, mobile usage has grown to 40% of all traffic, so it was essential the website was designed to accommodate these visitors and continue to promote the festival online. During the festival period the website has a huge increase in visitors whose aim is to quickly peruse the programme and then book the events they would like to attend, it was essential that this process be as smooth as possible removing any hurdles to purchase.
The new website improves users journey on the website and helps market the festival programme more effectively which has lead to the online conversion rate increasing exponentially, particularly on mobile. It allows for ease of use when making bookings and browsing the programme. It caters for the diverse audience that are using the website, particularly in the run up to and during the festival.