Wexford Festival Opera is one of the world’s leading opera festivals and recently won Best Opera Festival in the World at the 2017 International Opera Awards. Their previous website was not mobile friendly and customers found booking tickets online to be cumbersome. They needed a website that would help the festival to increase online sales through both desktop and mobile devices.
Pixel Design designed a new interface for the website that both looked and worked beautifully on desktop and mobile devices, the website is fully integrated with Spektrix ticketing system. Wexford Festival Opera has a wealth of beautiful production images available and these were made central to the design of the new website.
After this site refresh, online ticket sales and revenue increased by twenty percent. The site engages visitors through a clean navigation structure and vibrant use of images, this in turn encourages visitors to explore the full programme which results in an easier and more enjoyable journey to purchase.