Our Approach

Our tried and tested process and methodology ensures the ongoing success and longer lifespan of each website. Here's an insight into how we work.

1. Discovery & Research

We can’t solve a problem until we understand it. That means we need to take time to understand our clients' organisation, customers and potential customers. Once we understand the problem together, then we can begin to design solutions for it.


  • Project definition
  • Technology specification
  • Digital strategy


  • Stakeholder interviews
  • Analytics analysis
  • Competitor audits
  • User interviews and surveys

2. Content Design & Strategy

Content is not part of the website, content is the website. Focusing on content first ensures the new website meets the expectations of our clients and most importantly the users.

Content design

  • Content design workshops
  • User research & persona development
  • Information Architecture

Content governance

  • Content style guide
  • Content toolkits & templates
  • SEO content planning
  • Training & coaching

3. Design

Design must have purpose. We envision, design and build modern websites, delivering best-in-class user experiences.


  • Conceptual design
  • Responsive design
  • Online brand identity
  • Style guides
  • Iconography

User Experience

  • Wireframes
  • Customer journey
  • User experience
  • Usability testing

4. Technology

We work with developers who are experts in delivering the backend technology required to make the project a success.


  • Front-end development
  • Back-end development
  • Content management systems

Accessibility & web standards

  • W3C WAI accessibility standards
  • Websites built to last longer

5. Support

We believe in long-term relationships, we will continue to offer creative consultancy for each website long after the day it launches.

Technology support

  • CMS training
  • CMS troubleshooting support
  • Installation of CMS security updates
  • Dedicated one point of contact

Creative maintenance

  • Email marketing
  • Digital imagery design
  • Visitor tracking and reports
  • Ongoing website reviews

"Working with Pixel Design was a complete pleasure from start to finish, they really got to know and understand our organisation and kept track of the project and our needs brilliantly" Communications Manager, Poetry Ireland
"Pixel Design are highly intuitive, patient, responsive and provided expert guidance when needed. We have exactly what we set out to achieve – a clean, elegant and contemporary site that is easy to navigate and suitable for all our audiences" Development Director, Butler Gallery

Get in Touch

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