DanceHouse on Foley street is home to Dance Ireland, the representative artist oriented body for dance in Ireland. They asked us to provide a brand refresh and environmental design for their purpose built facility that their dance development strategy.
In response, we used large scale graphics of dance artists that captured the daily energy and movement happening in the building as well as providing a connection across a myriad of architectural voids. Colour was recruited to aid navigation alongside a bold, vivacious typeface. The final design invites the outside in by projecting Dancehouse into the Dublin streetscape.
We developed a consistent visual tone aligned to the Dance Ireland ethos as well as conveying their role as advocates and nurturers of Dance in Ireland.