Rua Red wanted to re-position their focus as a contemporary art gallery, and promote the art space housing two galleries, a theatre/cinema, a dance studio, a conference room, a digital media suite, recording facilities, music rooms, workshop areas, artist’s studios, office space and a café.
Reflecting the organisation as a contemporary gallery space, the new site retains the position carved out by the Rua Red in the community. A user-orientated accessible design and a well-crafted navigation allow users to find out about events and facilities and how to get involved.
Telling a clearer story of Rua Red, the resulting website gives the user a much improved experience. Although the venue has many uses for a range of audiences, the new website allows and encourages all users to easily reach their goal.